Principles of Marketing

The Principles of Marketing role-plays will use concepts associated with careers in marketing communications, marketing management, marketing research, merchandising and professional selling.

Participants

1

Exam

Business Administration Core

Written Entry Page Limit

Appear Before a Judge

1 role-play, second role-play for finalists

Prep Time

10 minutes

Interview Time

10 minutes
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Essential Elements

Guidelines

Performance Indicators

Exam Blueprint

Statement of Assurances & Integrity

Penalty Point Checklist

Resources

Sample Exam

Sample Event

District Level Instructional Areas

Competition Advice

Related Resources

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Principles of Marketing

Professional Development

You are to assume the role of a marketing communications specialist at M&H, an apparel retailer with hundreds of locations. The marketing department intern (judge) has asked you about jobs and careers in marketing.

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Classroom Resources

Professional Development